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Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Working

Right of publicity

Also called: personality right

ELI5

Legal protection over commercial use of a person's identity, varying by jurisdiction.

Used in conversation

“Can we state who receives the right created by right of publicity, and when it applies?”

Pitch context

You will see “Right of publicity” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.