Go-to-market models & channels · Core
Route to market
Also called: RTM
ELI5
The channel and commercial path through which an offer reaches buyers.
Used in conversation
“Which segment owns the first proof point for route to market?”
Pitch context
You will see “Route to market” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.
Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.
Connected terms
- Traceability matrixThe search label “RTM” can route to both entries.
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Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16