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Dictionary by pitch.dog
Attribution, incrementality & effectiveness · Working

Sales lift

Also called: incremental sales

ELI5

Estimated additional sales caused by a campaign or intervention.

Used in conversation

“The number is useful only if everyone calculates sales lift the same way.”

Pitch context

You will see “Sales lift” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.

Why it matters: It helps a reader interpret attribution, incrementality & effectiveness without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.