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Dictionary by pitch.dog
Research, awareness & brand tracking · Core

Sample

Also called: research sample

ELI5

The subset of a population from which data is collected.

Used in conversation

“Define sample in the research plan before fieldwork begins.”

Pitch context

You will see “Sample” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.