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Dictionary by pitch.dog
Research, awareness & brand tracking · Core

Sampling bias

Also called: selection bias

ELI5

Systematic distortion caused by how participants or observations are selected.

Used in conversation

“Define sampling bias in the research plan before fieldwork begins.”

Pitch context

You will see “Sampling bias” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Selection biasThe search label “Sampling bias” can route to both entries.
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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.