Retention, churn & expansion · Working
Save rate
Also called: cancellation save rate
ELI5
The proportion of attempted cancellations prevented through retention activity.
Used in conversation
“Keep save rate on the dashboard, but show the definition and reporting period beside it.”
Pitch context
You will see “Save rate” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.
Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.
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See how pitch.dog can helpSources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16