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Dictionary by pitch.dog
Digital marketing metrics · Working

Second-party data

Also called: 2P data

ELI5

Another organisation's first-party data shared through a direct arrangement.

Used in conversation

“How are we defining second-party data in this deck?”

Pitch context

You will see “Second-party data” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.