Skip to content
Experiments, testing & rollout · Working

Secondary metric

Also called: secondary outcome

ELI5

Another number that helps explain the result.

Used in conversation

“Support contacts are a secondary metric.”

Definition

An additional measure used to understand effects beyond the primary outcome.

Here “Secondary metric” means: An additional measure used to understand effects beyond the primary outcome.

Pitch context

You will see “Secondary metric” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches experiments, testing & rollout.

Why it matters: It helps a reader interpret experiments, testing & rollout without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.