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Dictionary by pitch.dog
Marketing strategy & planning · Core

Segmentation

Also called: market segmentation

ELI5

Dividing a broad market into groups with relevant shared characteristics or needs.

Used in conversation

“Can we trace segmentation back to a decision the team can act on?”

Pitch context

You will see “Segmentation” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Connected terms

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.