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Dictionary by pitch.dog
Market sizing & growth · Core

Serviceable obtainable market

Also called: SOM, obtainable market

ELI5

The realistic near-term share the company might win.

Used in conversation

“The SOM should reflect sales capacity and competition.”

Definition

The portion of SAM the company could plausibly capture within a defined period and strategy.

Here “Serviceable obtainable market” means: The portion of SAM the company could plausibly capture within a defined period and strategy.

Pitch context

You will see “Serviceable obtainable market” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Connected terms

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.