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Dictionary by pitch.dog
Marketing strategy & planning · Working

Seven Ps

Also called: 7Ps

ELI5

An extended marketing mix adding people, process and physical evidence to product, price, place and promotion.

Used in conversation

“Define seven Ps before we compare campaign performance.”

Pitch context

You will see “Seven Ps” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.