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Dictionary by pitch.dog
Research, awareness & brand tracking · Working

Share of preference

Also called: preference share

ELI5

A brand's share of stated first choice among an eligible set.

Used in conversation

“Which sample and method support the conclusion about share of preference?”

Pitch context

You will see “Share of preference” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.