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Dictionary by pitch.dog
OKRs, KPIs & performance goals · Core

SMART goal

Also called: SMART objective

ELI5

A goal framed as specific, measurable, achievable, relevant and time-bound.

Used in conversation

“Compare sMART goal with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “SMART goal” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches okrs, kpis & performance goals.

Why it matters: In okrs, kpis & performance goals, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

When the words have to travel

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Sources & evidence · 3

Direct term-level sources and supporting source families.