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Dictionary by pitch.dog
Messaging, proposition & voice · Working

Social benefit

Also called: social value

ELI5

A way the offer affects identity, status, belonging or relationships.

Used in conversation

“The brief needs to say which audience should remember social benefit.”

Pitch context

You will see “Social benefit” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Social valueThe search label “social value” can route to both entries.
When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.