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Dictionary by pitch.dog
Research, awareness & brand tracking · Core

Social listening

Also called: listening

ELI5

Monitoring and analysing public online conversation about topics, brands or categories.

Used in conversation

“Define social listening in the research plan before fieldwork begins.”

Pitch context

You will see “Social listening” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.