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Dictionary by pitch.dog
Greenwashing, evidence & assurance · Core

Social washing

Also called: purpose washing

ELI5

Misleading claims about social responsibility or impact.

Used in conversation

“The assurance team asked for the evidence supporting social washing.”

Pitch context

You will see “Social washing” in sustainability reports, impact decks, climate plans and assurance materials when the discussion reaches greenwashing, evidence & assurance.

Why it matters: In greenwashing, evidence & assurance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Purpose washingThe search label “Purpose washing” can route to both entries.
When the words have to travel

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Sources & evidence · 4

Direct term-level sources and supporting source families.