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Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Status quo

Also called: do nothing

ELI5

What happens if the customer makes no change.

Used in conversation

“The status quo is the largest competitor.”

Definition

The current situation or default behaviour that competes with change.

Here “Status quo” means: The current situation or default behaviour that competes with change.

Pitch context

You will see “Status quo” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.