Skip to content
Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Step conversion

Also called: stage conversion

ELI5

The proportion moving from one specified step to the next.

Used in conversation

“Compare step conversion with the baseline cohort before calling it growth.”

Pitch context

You will see “Step conversion” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.