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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Working

Stickiness

Also called: usage frequency

ELI5

How frequently users return relative to a broader active-user period, often expressed through ratios such as DAU/MAU.

Used in conversation

“The number is useful only if everyone calculates stickiness the same way.”

Pitch context

You will see “Stickiness” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.