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Dictionary by pitch.dog
Supporting documents & leave-behinds · Core

Strategic plan

Also called: corporate strategy plan

ELI5

A plan for where the organisation will focus and how it will win.

Used in conversation

“The strategic plan needs explicit trade-offs.”

Definition

A document setting out strategic direction, priorities, choices, initiatives and measures over a multi-year horizon.

Here “Strategic plan” means: A document setting out strategic direction, priorities, choices, initiatives and measures over a multi-year horizon.

Pitch context

You will see “Strategic plan” in business pitches, proposals, executive summaries and decision decks when the discussion reaches supporting documents & leave-behinds.

Why it matters: It helps a reader interpret supporting documents & leave-behinds without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • StrategyStrategy is the set of choices about where and how to compete or create value; a strategic plan records initiatives, owners, resources and timing used to execute those choices.
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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.