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Dictionary by pitch.dog
Exits, liquidity & investor returns · Core

Strategic sale

Also called: trade sale

ELI5

A company sells to another business that sees strategic value.

Used in conversation

“The strategic sale produces a higher value from distribution synergies.”

Definition

A sale to an operating company seeking strategic value, synergies or market position.

Here “Strategic sale” means: A sale to an operating company seeking strategic value, synergies or market position.

Pitch context

You will see “Strategic sale” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches exits, liquidity & investor returns.

Why it matters: In exits, liquidity & investor returns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

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Sources & evidence · 6

Direct term-level sources and supporting source families.