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Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Strategy canvas

Also called: value curve

ELI5

A chart showing where competitors invest and how an offer differs.

Used in conversation

“The strategy canvas exposes that every competitor is overserving the same feature.”

Definition

A chart comparing offerings across the factors on which an industry competes.

Here “Strategy canvas” means: A chart comparing offerings across the factors on which an industry competes.

Pitch context

You will see “Strategy canvas” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.