Skip to content
Dictionary by pitch.dog
Marketing strategy & planning · Core

Targeting

Also called: market targeting

ELI5

Selecting which segments an organisation will prioritise.

Used in conversation

“Which audience, channel and period does targeting cover?”

Pitch context

You will see “Targeting” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 6

Direct term-level sources and supporting source families.