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Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Three horizons

Also called: McKinsey Three Horizons

ELI5

A way to balance today's business with tomorrow's growth bets.

Used in conversation

“The three horizons need separate expectations and funding logic.”

Definition

A framework distinguishing improvement of the core, emerging growth businesses and longer-term options.

Here “Three horizons” means: A framework distinguishing improvement of the core, emerging growth businesses and longer-term options.

Pitch context

You will see “Three horizons” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.