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Dictionary by pitch.dog
Messaging, proposition & voice · Core

Tone

Also called: communication tone

ELI5

The situational emotional manner used in a specific communication.

Used in conversation

“Can we make tone specific enough that another team could use it correctly?”

Pitch context

You will see “Tone” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.