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Dictionary by pitch.dog
Experiments, testing & rollout · Core

Treatment group

Also called: experiment group

ELI5

The group that receives the change being tested.

Used in conversation

“The treatment group sees the new onboarding flow.”

Definition

The group receiving the tested intervention or variant.

Here “Treatment group” means: The group receiving the tested intervention or variant.

Pitch context

You will see “Treatment group” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches experiments, testing & rollout.

Why it matters: It helps a reader interpret experiments, testing & rollout without confusing the measure, decision, role or evidence being discussed.

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.