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Dictionary by pitch.dog
Business & revenue models · Working

Unbundling

Also called: disaggregation

ELI5

Split a package into separate things customers can choose.

Used in conversation

“Unbundling exposes which service customers actually value.”

Definition

Separating a combined offer into independently chosen or priced components.

Here “Unbundling” means: Separating a combined offer into independently chosen or priced components.

Pitch context

You will see “Unbundling” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.