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Dictionary by pitch.dog
Retention, churn & expansion · Working

Usage expansion

Also called: consumption expansion

ELI5

Growth in billable consumption by an existing customer.

Used in conversation

“Keep usage expansion on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Usage expansion” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.