Skip to content
Dictionary by pitch.dog
Digital marketing metrics · Core

UTM campaign

ELI5

A campaign parameter naming the campaign.

Used in conversation

“Compare uTM campaign with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “UTM campaign” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Direct term-level sources and supporting source families.