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Dictionary by pitch.dog
OKRs, KPIs & performance goals · Core

Vanity metric

Also called: feel-good metric, superficial metric

ELI5

A measure that looks impressive but offers little decision value.

Used in conversation

“The number is useful only if everyone calculates vanity metric the same way.”

Pitch context

You will see “Vanity metric” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches okrs, kpis & performance goals.

Why it matters: In okrs, kpis & performance goals, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

When the words have to travel

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Sources & evidence · 8

Direct term-level sources and supporting source families.