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Dictionary by pitch.dog
Experiments, testing & rollout · Core

Variant

Also called: test variant

ELI5

One of the versions being compared.

Used in conversation

“Variant B reduces form fields by half.”

Definition

One version of an experience, message or product included in a test.

Here “Variant” means: One version of an experience, message or product included in a test.

Pitch context

You will see “Variant” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches experiments, testing & rollout.

Why it matters: It helps a reader interpret experiments, testing & rollout without confusing the measure, decision, role or evidence being discussed.

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.