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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Virality

Also called: viral growth

ELI5

The degree to which use or sharing causes further adoption.

Used in conversation

“Compare virality with the baseline cohort before calling it growth.”

Pitch context

You will see “Virality” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.