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Dictionary by pitch.dog
Brand foundations & identity · Core

Visual identity

Also called: brand visuals

ELI5

The visual elements and rules used to make a brand recognisable and coherent.

Used in conversation

“Tie visual identity to observable choices in message, design and behaviour.”

Pitch context

You will see “Visual identity” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches brand foundations & identity.

Why it matters: It helps a reader interpret brand foundations & identity without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.