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Dictionary by pitch.dog
Business deck types · Working

White paper

Also called: whitepaper

ELI5

A detailed document that teaches readers about a problem or solution.

Used in conversation

“The white paper should disclose the basis of its claims.”

Definition

An evidence-led document explaining a problem, technology, policy or proposed approach, often used to educate or build authority.

Here “White paper” means: An evidence-led document explaining a problem, technology, policy or proposed approach, often used to educate or build authority.

Pitch context

You will see “White paper” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck types.

Why it matters: It helps a reader interpret business deck types without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.