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Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Win rate

Also called: close rate

ELI5

The proportion of eligible opportunities won, with the denominator needing an explicit definition.

Used in conversation

“How are we defining win rate in this deck?”

Pitch context

You will see “Win rate” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.