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Fees, markups & cancellation · Working

Cost-plus

Also called: cost plus fee

ELI5

A pricing structure charging qualifying actual costs plus an agreed fee or markup.

Used in conversation

“The cost-plus needs to be explicit in the treatment, not left for production to guess.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.