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Dictionary by pitch.dog
Production & post vendors · Working

Head of production

Also called: HOP

ELI5

A senior agency or production-company role overseeing production standards, resources and delivery.

Used in conversation

“Can the head of production join the next agency call?”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

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Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.