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Dictionary by pitch.dog
Page structure & editorial elements · Working

Headline

Also called: title, heading

ELI5

The most prominent line of text on a page, used to orient, claim or create a turn.

Used in conversation

“The next layout pass needs to make the headline clearer.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

When the words have to travel

Need a deck, treatment or show bible?

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

See how pitch.dog can help
Sources & evidence · 10

Direct term-level sources and supporting source families.