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Dictionary by pitch.dog
Business & revenue models · Working

Business-to-business-to-consumer

Also called: B2B2C

ELI5

A business serves consumers through another business.

Used in conversation

“In B2B2C, ownership of the customer relationship must be explicit.”

Definition

A model in which one business reaches consumers through another business's relationship or platform.

Here “Business-to-business-to-consumer” means: A model in which one business reaches consumers through another business's relationship or platform.

Pitch context

You will see “Business-to-business-to-consumer” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.