Skip to content
Dictionary by pitch.dog
Marketing strategy & planning · Core

Campaign brief

Also called: marketing brief

ELI5

A document defining campaign objective, audience, message, deliverables, timing, budget and measures.

Used in conversation

“The team needs one controlled copy of campaign brief, with an owner and date.”

Pitch context

You will see “Campaign brief” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 6

Direct term-level sources and supporting source families.