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Dictionary by pitch.dog
Marketing strategy & planning · Working

Campaign flight

Also called: media flight

ELI5

A scheduled period during which advertising runs.

Used in conversation

“Which version of campaign flight should the board treat as current?”

Pitch context

You will see “Campaign flight” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.