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Dictionary by pitch.dog
Product discovery & research · Core

Customer interview

Also called: user interview

ELI5

Talk directly with customers to learn what is true.

Used in conversation

“Ask the customer interviewee about the last real incident.”

Definition

A structured conversation used to learn about customer behaviour, needs, decisions or experience.

Here “Customer interview” means: A structured conversation used to learn about customer behaviour, needs, decisions or experience.

Pitch context

You will see “Customer interview” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.