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Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Customer job

Also called: job to be done

ELI5

What the customer is trying to get done.

Used in conversation

“The customer job is approval confidence, not simply report generation.”

Definition

The functional, social or emotional progress a customer is trying to make in a situation.

Here “Customer job” means: The functional, social or emotional progress a customer is trying to make in a situation.

Pitch context

You will see “Customer job” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Job to be doneThe search label “Customer job” can route to both entries.
When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.