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Dictionary by pitch.dog
Marketing strategy & planning · Core

Customer journey

Also called: customer lifecycle, buyer journey

ELI5

The stages and interactions a customer experiences before, during and after purchase.

Used in conversation

“The report should separate the effect of customer journey from correlation.”

Pitch context

You will see “Customer journey” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 7

Direct term-level sources and supporting source families.