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Dictionary by pitch.dog
Research, awareness & brand tracking · Working

Ethnography

Also called: ethnographic research

ELI5

Research based on observing people and practices in context.

Used in conversation

“Define ethnography in the research plan before fieldwork begins.”

Pitch context

You will see “Ethnography” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

Connected terms

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.