Skip to content
Dictionary by pitch.dog
Cloud, data & platform systems · Working

ETL

Also called: extract transform load

ELI5

Clean and change data before placing it in the destination.

Used in conversation

“The ETL job standardises customer identifiers.”

Definition

Extract, transform and load: moving source data, transforming it and then loading it into a target system.

Here “ETL” means: Extract, transform and load: moving source data, transforming it and then loading it into a target system.

Pitch context

You will see “ETL” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches cloud, data & platform systems.

Why it matters: It helps a reader interpret cloud, data & platform systems without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 2

Direct term-level sources and supporting source families.