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Decision narrative & persuasion · Core

Implication

Also called: so what

ELI5

The consequence of the information.

Used in conversation

“The chart is clear, but the implication is still missing.”

Definition

What a fact, change or finding means for the decision or strategy.

Here “Implication” means: What a fact, change or finding means for the decision or strategy.

Pitch context

You will see “Implication” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.

Connected terms

When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.