Skip to content
Dictionary by pitch.dog
Experiments, testing & rollout · Core

Incrementality

Also called: causal lift, incremental lift

ELI5

The result created because of the intervention.

Used in conversation

“The campaign drove traffic, but incrementality is still unclear.”

Definition

The additional outcome caused by an intervention beyond what would have happened otherwise.

Here “Incrementality” means: The additional outcome caused by an intervention beyond what would have happened otherwise.

Pitch context

You will see “Incrementality” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches experiments, testing & rollout.

Why it matters: It helps a reader interpret experiments, testing & rollout without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 7

Direct term-level sources and supporting source families.