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Dictionary by pitch.dog
Messaging, proposition & voice · Working

Message discipline

Also called: message consistency

ELI5

Consistent use of approved messages without unsupported improvisation or contradiction.

Used in conversation

“The brief needs to say which audience should remember message discipline.”

Pitch context

You will see “Message discipline” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.