Skip to content
Dictionary by pitch.dog
Markets, industries & categories · Working

Product market

Also called: relevant product market

ELI5

A group of products customers might reasonably choose between.

Used in conversation

“The product market definition affects the competition analysis.”

Definition

A market defined around a set of substitutable products or services.

Here “Product market” means: A market defined around a set of substitutable products or services.

Pitch context

You will see “Product market” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.

Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.